With Kim Barnholt50/50”, a new film starring Joseph Gordon-Levitt as Adam and Seth Rogen as Kyle, refuses to let it be stereotyped. There is no sugar-coating and no pretensions. The film is simply life at its most fragile and frustrating, alternately hilarious, maddening, heartbreaking, and uplifting.At 23andMe, we think about cancer a lot. In fact, we’ve dedicated two of our first research initiatives to sarcoma and myeloproliferative neoplasms, both rare forms of cancer. But even with the best intentions we can be too easily distanced from the human side of the conditions we strive to cure.Watching “50/50” reminded us that behind every research participant is a person with a unique story and unique experiences. Seeing Adam struggle for his life, in terms of his health but also in the overall sense of regaining his humanity and normalcy, was both humbling and inspirational.This film makes us appreciate the effort required for research participation when life is in chaos. So we thank all of our sarcoma research participants who have chosen to join us in the fight against the disease so far. Together, we can work towards better odds.“50/50” is in theaters now. Check your local listings for show times.Learn more about sarcoma at the Sarcoma Foundation of America, Beat Sarcoma, and Sarcoma Alliance.Learn more about contributing to 23andMe’s Sarcoma research initiative here.
“50/50″ Shows Us the Human Side of Cancer
October 10, 2011