23andMe Democratizes Personal Genomics With New Analytical Platform

By 23andMe Co-founders Linda Avey and Anne Wojcicki

23andMe is proud to announce a major step toward our goal of democratizing genetic information by giving our customers access to even more of their SNP data through our next generation custom content, all at a lower price.

With the introduction of v2, our next-generation analytical platform, 23andMe customers will have access to an even more powerful set of SNPs we use to probe their unique genetic composition. And thanks to advances by Illumina, the provider of our genetic analysis technology, that information will now be available at the reduced price of $399. By making genetic data more affordable and accessible, we hope this development will spur the evolution of personal genomics as a potent force not just in science but also in medicine and everyday life.

Our scientists spent many months sifting through scientific journals and online databases to select new SNPs for v2 that were either unavailable or unrecognized as significant markers when we designed our original v1 platform. Although upgrading to v2 isn’t necessary for existing customers, it will provide access to some future Health and Traits articles that will not be available to customers still using v1. We’ll be sending information on how to upgrade in the next few weeks.

There’s a lot of other things going on at 23andMe these days as well:

* We’ve added a new community feature that lets customers ask questions, share stories and advise each other on how to get the most out of 23andMe.

* We now offer information on more than 85 different Health and Traits topics. The most recent additions include G6PD deficiency (a metabolic condition that often goes undiagnosed), sickle cell anemia and lung cancer.

* Our popular customer-driven research program, 23andWe, has two new surveys for you to try — 10 More Things about You and Optimism — and we are working on more.

We’re also very pleased to announce a new partnership between 23andMe and Ancestry.com, the world’s largest online source of family history information. As part of this arrangement, customers who have their DNA analyzed for genealogical purposes by Ancestry.com will also have access to ancestry-related content from 23andMe.

That’s all for now, but please keep checking in with us regularly — we expect to make a number of new and exciting announcements in coming months!