New 23andMe Ancestry Ambassadors Group

Today we’re announcing the creation of the 23andMe Ancestry Ambassadors group, composed of ancestry enthusiasts in the 23andMe Community. 23andMe customer CeCe Moore and Product Manager Mike Macpherson, PhD will lead the new group.

Building the best possible personal genetics service has always been 23andMe’s goal, and this group will help to ensure that we take full advantage of our Community’s knowledge and experience to achieve that goal.

The inaugural members of the new group are:

  • CeCe Moore (TangledVine)
  • Andrea Badger (AndreaBadger)
  • Ann Turner MD (Ann DNACousins)
  • Larry Vick (Larry Vick)
  • Shannon Christmas (AncientPlanter)
  • Tim Janzen MD (Tim Janzen)

This group will help guide and influence product development, but will not replace other key sources of feedback we consider when developing a product.  Building a great product requires us to take into account customer interaction on the site, findings from user research, support request emails, Community posts, social media and traditional media responses. The 23andMe Ancestry Ambassadors add another high-quality source of feedback.

This is a small group, as it must be in order to be fulfill its purpose. It has been a challenge to select this group from among our Community members, because many of you contribute so frequently and thoughtfully. One of the first tasks of the new Ambassadors group will be to explore ways to recognize a larger number of active Community members for their contributions, and to take advantage of this pool of ancestry knowledge.

We’re very excited about this new group and its potential to improve 23andMe’s ancestry service. We look forward to a great 2012.

  • Maureen&Vladimir Markov

    Great group of knowledgeable people well representing the community, thanks to all for your volunteer time and energy! Well able bunch of diplomatic fellows.

    Heres hoping that the” tasks” ‘assigned’ the newly assigned “ambassadors” in no way overshadow any of the old issues pending for quite some time now.

    Perhaps 23&me will now be able to communicate to the representatives reasons for not addressing the long pending issues and they can in turn clearly communicate to the community why they cannot or will not be addressed or responded to here within the community.

    Priorities will be interesting! Looking forward to a whole new approach here and a fantastic new 2012.

  • Doris Wheeler

    A good move that bodes well for future success. Excellent choices!

  • CeCe Moore

    Hi! For those of you not familiar with me, I write the blog “Your Genetic Genealogist”. I am seeking feedback both on the 23andMe community forum ( and on my blog here: Please let me know what you would like to see from 23andMe in 2012. I anticipate a great year for us genealogists here at 23andMe.
    Thank you!

  • Jim Owston

    Good choices – they will represent you well.

    Jim Owston

  • Sandy

    Wonderful idea. You have a great line up of Ambassadors. Good Luck! I plan to share this info on my.

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