Editor’s note 2/6/2013: Pending an FDA decision, 23andMe no longer offers new customers access to health reports referred to in this post. Customers who received their health information prior to November 22, 2013 will still be able to see their health reports, but those who purchased after that time will only have access to ancestry information as well as access to their uninterpreted raw data. These new customers may receive health reports in the future dependent on FDA marketing authorization.
OK, we know we already made a big deal about our television advertising campaign last month, but we wanted to bring your attention to something you might have missed.
One of our very own bloggers, Shirley Wu, Senior Science Content Manager here at 23andMe, is featured in the behind-the-scenes video. Shirley also ran the blog from 2010 to 2012.
Just to be clear, Shirley hasn’t gone Hollywood. Her job during the shoot was to make sure that the commercials accurately reflect the science behind what we do. The ads are unique in that all of the actors are also customers of 23andMe and the scripts were written with their results in mind.
As Shirley says in the video, this is all part of our mission to offer people a chance to explore their own genetic information because it can be a very powerful tool.
If you haven’t already, take a look at the video.