We all hunger for identity. It gives us a sense of belonging. But increasingly, traditional categories fall short. We are all more than just white or black, Latino or Asian. We need a better way to define ourselves.
For years we’ve heard from customers who have shared their stories of self-exploration. Over the summer we began to explore some of in short videos We delve into this new notion of self-identity, finding people who learn about their own surprising mixed ethnicity.
Elegantly assembled by Emmy Award-winning filmmakers Jeremy Levine and Landon Van Soest of Transient Pictures, this campaign is more than just a company embracing a message of diversity. It is offering people the tools to look into their DNA to help redefine themselves and change how they look at the world.