it turned out to have no effect) the researchers contacted participants by email and through various Huntington’s disease support groups and called them on the phone personally. There was also a teleconference in which study participants were able to ask the investigators questions.Their results, published in the December issue of the Archives of Neurology, showed that within 24 hours almost half of the study participants were able to learn the results of the trial. They reported finding great value in receiving personalized and accurate information from the research team.In the November issue of Genetics in Medicine, researchers from the Genetics and Public Policy at Johns Hopkins University showed just how hungry people are for their results.In a survey of more than 4,600 people asked to consider whether or not they would take part in a large nationwide genetics study of 500,000 people, researchers found that three out of four people would be less likely to participate if they knew they would not receive their individual research results.A project of the scale proposed in the John Hopkins survey could probably not rely on personal phone calls to inform participants of their results. The University of Rochester team benefited from having only a few hundred subjects who needed to be contacted. But emails and posting on websites could certainly be used to satisfy subjects’ demand for information.“This eagerness suggests that researchers may have to look for practical ways to return results, and abandon the paternalistic stance of protecting people from their research data,” the Johns Hopkins researchers wrote.We couldn’t agree more. That’s why we started 23andWe, a new way of doing genetic research in which we hope to mobilize our customers as collaborators, advisers and participants.Sometimes we’re able to return results right away. By answering just a few questions you can find out if you’re an optimist or right-footed — and how you compare to everyone else who’s taken the survey.But in addition to being interesting and fun, 23andWe surveys are designed to collect important data for scientific research. We can’t know where this will lead us, but we do know that you will want to see how your data is making a difference. That’s why we’ll share the results of all the research we’re doing and how your contributions are making an impact.