Late last month, 23andMe added a new path for customers to purchase our Health+Ancestry Service in the United Kingdom by making our kits available online at Boots.
Boots is the largest retail pharmacy, health and daily living destination in the United Kingdom, and this new relationship helps ensure that 23andMe is more readily available to consumers.
“We’re excited to partner with Boots,” said Jon Ward, Vice President, Acquisition Marketing at 23andMe. “With its long heritage, Boots is among the most iconic and well-respected British retailers. We are proud to be a part of their range of offerings.”
Now customers can find us online at 23andMe.co.uk, or Amazon.co.uk, but also at Boots.com. 23andMe’s Health+Ancestry service is retailing for £149, the same price as 23andMe.co.uk — however, it is currently being offered at the Christmas 30% off the discount price of £104.
There are about 2,500 Boots retailers across the United Kingdom and Ireland, some are local pharmacies but others are larger health and beauty shops.
