Holiday Sale Extended Through Christmas!

The holidays just got a bit happier. Our holiday sale price of $99 plus a 12-month subscription to our Personal Genome Service for just $5 per month will now be available through Christmas day (12/25/2010). Be sure to place your order by Wednesday, December 15th if you want to receive your DNA testing kits in time for holiday gift-giving!For questions, please see answers to frequently asked questions about our Personal Genome Service, or contact our customer service team.
  • JNay

    Just give us the 99.00 deal with no subscription and I’m there for 5 orders. Still can’t afford the 160.00.

    • Hi JNay,

      We realize that $99 is more consumer-friendly than $159 but a flat $99 price is not possible for us at this time. The subscription model, however, allows us to offer the service at the more accessible price up front ($99). We will continue evaluating this and other pricing models going forward.

  • Shannon

    This is for the combined health & ancestry DNA test, correct?

    • Hi Shannon,

      Yes, there is only one combined product at this time, which includes both health and ancestry features.

  • CelticAlpine

    Good luck with the new microarray v3 chip = over 1,000,000 SNP
    I’m happy with the price of $ 99.- … great thanks 23andMe!

  • I’m interested in this but also want to know if I can get access to the raw data as well as the reports that would be available via the website.

    • Hi Nathaniel,

      Yes, you would have access to your raw data and would be able to download it anytime!

  • LDC

    I’m so happy to see this sale extended!! We weren’t able to purchase our kits because we were away this weekend but now we will be able to!! YAY!

    For the 12-month subscription – do you have to pay for the whole 12-months at once or can you pay $5 monthly for 12 months? I hope it is the latter as the whole amount at once will probably be cost-prohibitive for us…

    • Hi LDC,

      Glad you are able to take advantage of the sale! The subscription fee will be billed monthly, starting when you receive your data. There may be other payment options in the future, but this is how it is set up currently.

  • George

    This deal is awesome, thank you! I am just wondering what will happen if I stop the subscription after the first year? Will I loose access to my data all together or something else will happen?

    • Hi George,

      If you cancel your subscription, you will no longer get new results or updates for your health reports, and you will not receive new Relative Finder matches. You will, however, continue to have access to all of your existing health and ancestry content as well as the ability to download your raw genome data. For answers to more questions, please see or contact customer service at

  • Pat

    Found your website last week Wednesday, via Google search, and was very interested in the $99 sale.
    Had planned on purchasing 2 (myself and my wife) but did not realize the sale ended on Christmas (planned purchase date was today, once back in the office).
    If I could get that pricing, would buy two today and pay yearly subscription up front (if that’s an option). Any chance of that? thanks.

    • Hi Pat,
      Sorry you missed the sale! There is an option to pay the first year’s subscription up-front on our current $199 pricing. And accessibility is a key goal, so we may always do another sale or revise our pricing in the future. If you are on Facebook or Twitter, you can follow 23andMe and find out more quickly about future sales.

      Current customers who have their settings set to receive email updates from 23andMe should have gotten a notice about the $99 holiday sale with their Health update email in early December. You may want to check your account settings (upper right-hand of the page once you’re logged into your account, under “Account > Settings”) and make sure that the boxes for emails about Product Updates and DNA Discoveries are checked off. You can also ask to be placed on our sale email list — which will send you emails about sales and promotions only — by emailing

  • E-beth

    I’m a little upset. I thought as a current customer that I would get an e-mail notice when the kits went on sale. Now I find out that I’ve missed it. ARGH!

  • Anna

    Hi! I have a question. Is there going to be any sale in April for DNA-day? Thanks!

    • Hi Anna,

      We don’t have any information on that at the moment. Feel free to follow us on Twitter or contact customer service ( to be put on a sales alert list!