Power of One Million

23andMe genotyped our one millionth customer last week. Today we celebrate one million customers: #PowerOf1Million.06112015_OP_headline_v3

However, one million is more than a number. It’s a turning point.

There are now one million people driving change. People are taking control of their data. People are taking ownership of personal information about themselves. People believe knowing more about who they are can benefit society, not just the individual.

Fifty years ago, doctors were reluctant to tell patients if they had cancer. The world is different today.1M_infographic_final

One million customers ago, attendees were shocked at the annual American Society of Human Genetics conference when direct-to-consumer genetic testing services were announced, now they are asking to expand these direct-to-consumer services to more diverse communities.

One million customers ago, the world didn’t know how consumers would react to direct-to-consumer testing, but now there are studies showing consumers don’t overreact to their results.

One million customers ago, the Genetic Information Non-Discrimination Act in the United States didn’t exist and other personal data protection laws were not in place as many are now around the globe.

One million customers ago, Americans didn’t have direct access to health laboratory results. The United States recently mandated individuals can get laboratory test results directly from the laboratory upon request.

The power of one million is a new milestone for us, however, the power of one is just as important. One person’s contribution to research at 23andMe informs over 230 genetic studies.

When people power research the opportunity to change and radically accelerate the pace of new breakthroughs in the diagnosis and treatment of disease starts to become reality.

That’s the power of one million.





  • stefrenee

    One of my FB groups says that 23andMe has been sending emails letting people know what number customer they are among the one million (plus) who have tested with the service. I haven’t gotten my email yet and I’m REALLY curious to know my number. Any idea when the rest of the notices will be sent?

    • 23blog

      Hi Stefrenee,
      You may not have received your number because you may have opted out of receiving marketing emails from 23andMe.

      • 23blog

        Stefrenee,
        You might also check your spam folder to see if the email from 23andMe was diverted to spam. That has happened with some customers.

        • Alicia

          I also did not get one and I haven’t opted out and the emails inbox for me.

        • Devindra Persaud

          I haven’t opted out of the 23andMe email and I haven’t received the email either.

        • 23blog

          Stefrenee,
          Could you look to see if the emails have gone to your spam folder? Sometimes 23andMe emails are routed there by your mail service.

      • Andy

        I’m sure it is available once you log on to your account, is it not? ;)

  • Congratulations for 23andMe :)

  • aiyo .. hype squared :-) .. and by the way, dna is just the skin of the orange, it says nothing about the fruit inside, or about the seeds, or about what’s in the seeds!

  • thelittlehoneybadger

    why has 23andme been so obtuse about the continental african ancestry update? many of us have been waiting almost two years now since that big testing drive … are you any closer to providing more accurate results for native african customers?

    • 23blog

      LittleHoneyBadger,
      We don’t have a specific timeline. We continue to gather data to be used for African reference populations to be able to return more fine grained African ancestry data to customers. I think at the present time we are results are accurate but are not as specific as most customers would like to see, that’s one of the reasons we started the African Ancestry project. Ultimately we hope to be able to give very specific results, particularly for people with West African ancestry. I’m sorry I don’t have a timeline.

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