Feb 23, 2015 - News

Daring DNA

Here’s to those who dare.

Viewers of Sunday night’s Oscars got a chance to see a new ad campaign by Cadillac that honors those who “Dare Greatly” and our very own CEO was featured in the new campaign.

Cadillac – Dare Greatly – How Dare… from David Freeman on Vimeo.

Anne Wojcicki, 23andMe’s co-founder and CEO, is one of the four visionaries honored by Cadillac. Others included daring fashion designer Jason Wu, African internet entrepreneur Njeri Reonge, film director and Oscar nominee Richard Linklater, and the eccentric Apple Computer co-founder Steve Wozniack.

At 23andMe, we know Anne wakes up everyday ready to blaze a trail by helping to give people access to their DNA, but it was an honor to see her in such great company.

Cadillac’s “Dare Greatly” began earlier this month with another television commercial that quotes from a famous speech given by Teddy Roosevelt’s in Paris in 1910 that honored “doers of deeds.”

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