{"cache":{"posts_f30bc_184c2":{"__typename":"RootQueryToPostConnection","nodes":[{"__typename":"Post","id":"cG9zdDoyNjAxMA==","categories_3cd3e_bf21a":{"__typename":"PostToCategoryConnection","edges":[{"__typename":"PostToCategoryConnectionEdge","node":{"__typename":"Category","id":"dGVybToxNDU1","slug":"ancestry-service","name":"Ancestry Service","uri":"/category/ancestry-service","seo":{"__typename":"TaxonomySEO","title":"Research Archives - 23andMe Blog","opengraphTitle":"Research Archives","metaDesc":"23andMe research unique research model combines genetic and phenotypic information in what is among the largest databases of its kind.","opengraphDescription":"23andMe research unique research model combines genetic and phenotypic information in what is among the largest databases of its kind.","fullHead":"\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n"}}}]},"uri":"/articles/23andmine","content_b28e9_bf21a":"

It may have been a coincidence but with Valentine’s Day just around the corner, one night a few weeks ago a band of thieves nicked 44 tons of chocolate, worth about half a million dollars.

$\"\"$

German chocolate.

Maybe these guys pulled the wrong heist. Perhaps all this focus on one confection at this time of year is misplaced.

Do we all really love chocolate that much?

Being the nerds that we are, we looked at the data.

First, we actually do have data on chocolate. Turns out most people we surveyed prefer dark chocolate to milk chocolate — 52 percent versus 48 percent. We don’t have data about whether any of those same people like marzipan inside their chocolates, yuck.

But we do know from the data that among those who eat chocolate — most of us — more than 35 percent eat some chocolate at least once a week. About 18 percent said they had a bit of chocolate every single day, and then there were a few that may need an intervention. About two percent of those surveyed said they eat chocolate several times a day.

OK, so that seems to settle it people really like chocolate, right?

Not so fast.

Another of our surveys asked research participants what they reached for when they wanted to nosh on a snack, and a majority of them passed on sweet stuff, like chocolate, and went for salty snacks.

About 58 percent of the more than 500,000 customers who answered the survey said they preferred salty over sweet. The percentages skew a little more toward men liking salty a bit more than women, but even among women, 56 percent say they go for a salty treat over a sweet one.

So maybe consider something beyond just a box of chocolates for the love of your life this Valentine’s Day.

As for those thieves, maybe they should have ripped off a bunch of pretzels instead. We hear they make good ones in Germany.

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shaped confetti"}},"tags_67cce_bf21a":{"__typename":"PostToTagConnection","edges":[{"__typename":"PostToTagConnectionEdge","node":{"__typename":"Tag","id":"dGVybToyMzcx","name":"chocolate","uri":"/tag/chocolate"}},{"__typename":"PostToTagConnectionEdge","node":{"__typename":"Tag","id":"dGVybToyMzcy","name":"dark chocolate","uri":"/tag/dark-chocolate","seo":{"__typename":"TaxonomySEO","title":"dark chocolate Archives - 23andMe Blog","opengraphTitle":"dark chocolate Archives","metaDesc":"","opengraphDescription":"","fullHead":"\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n"}}},{"__typename":"PostToTagConnectionEdge","node":{"__typename":"Tag","id":"dGVybToxODQ5","name":"taste preference","uri":"/tag/taste-preference","seo":{"__typename":"TaxonomySEO","title":"taste preference Archives - 23andMe Blog","opengraphTitle":"taste preference 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It turns out that whether you like dark chocolate or milk chocolate may have a little bit to do with your genetics.
\n $\"ValentinesDay\"$
\nWe know that our bitter and sweet taste perceptions are highly associated with different genetic variants.

A lot of work has focused specifically on bitter taste perception associated with a variant in the TAS2R38 gene. Some people have it and some don’t.

About a quarter of 23andMe customers don’t have the bitter taste variant. This makes them more likely to have a taste for hoppy beer, broccoli or dark chocolate. A variant in theTAS2R38 gene enables some to perceive the bitterness of the chemical propylthiouracil, or PROP. Some so-called supertasters not only perceive bitterness but also can discern more saltiness, sweetness and spice. This suggests that there are other genes involved in our food preference.

So of course the TAS2R38 variant doesn’t explain everything. While surveys of in the United States show that more than half of Americans prefer milk chocolate to dark, among 23andMe customers dark chocolate wins out. Almost half of 23andMe customers prefer dark chocolate. About 39 percent say they like milk chocolate. That may have to do with genetics, but it is more likely related to a mix of other non-genetic factors.

And there are plenty of genetic factors that researchers are still exploring. For instance, a genome wide association study done last year found 17 genes related to liking certain foods. Thos foods include among other things dark chocolate, blue cheese and liver. These genes belong to the groups of genes that apparently have nothing to do with taste or smell perception.

All this just goes to show that, like love, our food preferences are complicated.

\n","seo":{"__typename":"PostTypeSEO","title":"Chocolate, It's Complicated - 23andMe Blog","opengraphTitle":"Chocolate, It's Complicated","metaDesc":"","opengraphDescription":"It turns out that whether you like dark chocolate or milk chocolate may have a little bit to do with your genetics. We know that our bitter and sweet taste perceptions are highly associated with different genetic variants. 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