<p>We all hunger for identity. It gives us a sense of belonging. But increasingly, traditional categories fall short. We are all more than just white or black, Latino or Asian. We need a better way to define ourselves.<em> <img loading="lazy" decoding="async" class="alignright size-medium wp-image-25713" src="https://blog-api.23andme.com/wp-content/uploads/2017/09/media-2-300x300.png" alt="" width="300" height="300" srcset="https://blog-api.23andme.com/wp-content/uploads/2017/09/media-2-300x300.png 300w, https://blog-api.23andme.com/wp-content/uploads/2017/09/media-2-150x150.png 150w, https://blog-api.23andme.com/wp-content/uploads/2017/09/media-2-271x271.png 271w, https://blog-api.23andme.com/wp-content/uploads/2017/09/media-2-372x372.png 372w, https://blog-api.23andme.com/wp-content/uploads/2017/09/media-2.png 377w" sizes="auto, (max-width: 300px) 100vw, 300px" /><br />
</em></p>
<h2>Self Exploration</h2>
<p>At the core of the <a href="https://www.23andme.com/" target="_blank" rel="noopener">23andMe</a> experience is self-exploration, giving people a chance to peer into their DNA to find that subtle, sometimes surprising, and even uncomfortable mix in their identity: A Lebanese man with deep Arab roots learning he has <a href="https://youtu.be/0ueSiDXce2E">Ashkenazi Jewish ancestry</a>, an African American woman of deep faith learning that her <a href="https://youtu.be/iMk-ZdBLcEE">religious heritage</a> is more mixed than she imagined, a proud son of the South meeting and reconciling with his <a href="https://www.youtube.com/watch?v=akc6tbW8aOg&amp;list=PLFvkfbvHpp1lQ8bqNZaO629ePXdH7qSPx&amp;index=2&amp;pbjreload=10">African American cousin</a>, and a successful young woman, <a href="https://youtu.be/PLazxh2pBdQ">Angelina</a>, who described herself as African American discovering she has Native American and Latino ancestry.</p>
<p>For years, we’ve heard from customers who have shared their stories of self-exploration. Over the summer, we began to explore some of these in short videos. We delve into this new notion of self-identity, finding people who learn about their own surprising mixed ethnicity.</p>
<h2>New Campaign</h2>
<p>Elegantly assembled by Emmy Award-winning filmmakers Jeremy Levine and Landon Van Soest of Transient Pictures, this campaign is more than just a company embracing a message of diversity. It offers people the tools to look into their DNA to help them redefine themselves and change how they look at the world.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-25712 size-full" src="https://blog-api.23andme.com/wp-content/uploads/2017/09/Stories.001.jpg" alt="" width="1024" height="768" srcset="https://blog-api.23andme.com/wp-content/uploads/2017/09/Stories.001.jpg 1024w, https://blog-api.23andme.com/wp-content/uploads/2017/09/Stories.001-300x225.jpg 300w, https://blog-api.23andme.com/wp-content/uploads/2017/09/Stories.001-768x576.jpg 768w, https://blog-api.23andme.com/wp-content/uploads/2017/09/Stories.001-880x660.jpg 880w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>


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23andMe Customers Share Their Stories of Discovery

A photo of people on the street in New York

Ethnicity

23andMe Customers Share Their Stories of Discovery

New Study on Genetics of Ethnic Groups Reveals We May Not Be So Different After All

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